Trusted Leadership Partner for B2B SaaS & Tech Founders, CEOs and Investors in DACH
Thriving startups are essential for innovation and a more prosperous society. But they need the right environment to succeed.
That belief has guided my work since 2016. As startups, scaleups, and unicorns built innovative products, I supported them in making cloud services choices to signing multi-year financial agreements to have the best unit economics. Later, as a Chief Revenue Officer, I saw up close how much harder building and scaling becomes when startups lack critical go-to-market knowledge and experience in the first place.
Conversations with founders and investors revealed two recurring challenges:
1) B2B startups struggle to build sustainable revenue because they lack sales, go-to-market, and leadership expertise. When growth breakpoints appear, the root causes are often missed, not tackled in the right way, handled too late, or worse - never.
2) The current ecosystem does not provide the operational support they need. Most investors are non-operational, mentor programs often provide only triage, and classic consultants or advisors don’t deliver the results founders and investors are looking for.
To solve these challenges, I set out on a journey to create both a system that guides growth decisions with clarity and a service model that truly delivers. The result is twofold: the Growth Success System™ helps founders, CEOs, and revenue leaders diagnose growth issues, and design and implement a growth engine; and fractional revenue leadership, which embeds senior operational expertise directly into teams.
Together, I believe this will give founders the clarity and support they need to turn strong products into profitable, efficient growth.
“Startups don’t fail because they can’t build products. They fail because they can’t build sustainable revenue. That’s why I am dedicated to my mission: to help founders turn ambition into profitable, efficient growth.”
If you wonder how the Growth Success System™ and fractional revenue leadership make a difference, here’s how:
First, the Growth Success System™. I have invested hundreds of hours to build this structured approach, so you don’t have to waste time researching or testing. It integrates proven frameworks and methods into one cohesive system. It is guided by a first-principles approach and its elements can be applied independently, but they always serve the same purpose: creating clarity for sustainable revenue growth. It reduces wasted capital and trial & error, which matters for investors as much as founders.
Second, Fractional Revenue Leadership. Well established in North America but still emerging in DACH, it gives startups and scaleups rapid access to senior expertise, seamless integration with their teams, and the benefits of a revenue leader without the full-time cost. Crucially, it comes with the long-term commitment needed to achieve real results. As a Fractional Chief Revenue Officer (CRO), I act as a hands-on operator of growth, a clear alternative to classic consulting, mentoring, or coaching engagements.
Every client situation is unique, so is yours. However, in my first calls I hear founders/CEOs of startups and scaleups say things like:
“We’re doing a lot of good things, but we’re not sure what’s actually working. In fact, we don't know what actually helps us to achieve our goals.”
“We have raised money and want to grow, but we can’t afford to burn cash on trial and error. Investors asked us to build growth expertise quickly.”
“We’ve built traction, but now need to implement revenue operations, data, and systems to support growth at scale, as we expand into new customer segments.”
These are the moments when I’m brought in: when traction is there, but revenue systems, GTM clarity, or leadership capacity lag behind. I help founders and teams cut through noise, focus on what matters, and turn scattered activity into disciplined, repeatable progress.
Back in the days: giving startups advice at UC Berkeley's SKYDECK Accelerator (2018)
"Within just two weeks of working with Michael, we had the clarity to pivot toward product-led growth with a freemium model. ICP refinement and customer journey optimization boosted sign-ups by 80%."
I’m not here to drop the "next billion dollar system" and bounce. I roll up my sleeves, embed with your team, and work alongside you to:
✅ Design a customer-centric strategy
✅ Build a growth system that drives revenue
✅ Hire & develop your team as you scale
We work in focused growth sprints, so teams make tangible progress without losing momentum. Collaboration is seamless with e.g. Slack for quick problem-solving and async communication, Notion for documentation, Miro for design, and recorded calls (optional) so nothing gets lost. Beyond, with access to your collaterals and systems like your CRM, we share the same views.
My work is guided by Amazon’s Leadership Principles – especially Customer Obsession, Learn & Be Curious, Think Big, and Deliver Results – because alignment of values is key to a successful collaboration.
Clients appreciate that I bring both breadth of revenue leadership and empathic listening. I’m hands-on, transparent, and accountable, providing honest feedback and acting as a true partner so founders have the clarity and confidence to grow.
To stay at the forefront of go-to-market practice, I remain active in leading communities and certified in advanced methods.
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Applying a method of the Growth Success System™: working with a startup team on pricing and willingness to pay.
If any of this resonates, let’s chat. No pressure, no pitch. Just a real conversation about what you're building and whether I can help.
[Book a call] or drop me a note.
Best regards, Michael
